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| A link-building campaign could be just the thing to help you draw in shoppers |
By:
Jane Taylor |
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Not all links are created equal--get links from websites with content similar to yours. Trading links with colleagues is generally a bad idea, because if your site sells car parts, then a link from their wedding site or shoe site won't help--these shoppers aren't your target market. And these links aren't relevant to Google, MSN, Yahoo! and other algorithm-based search engines that display natural search results (the sites not listed as "Sponsored Links").
Although a link-building campaign is simple, there are many guidelines for earning link popularity points from search engines while attracting potential customers. A few key tips:
* FOLLOW UP ON YOUR PR EFFORTS. Run a search for your company's name in various search engines to find press releases, articles and other mentions. These pages have already been indexed by the search engines and might contain keywords relevant to your business. Ask for a link if there isn't one.
* ASK FOR WHAT YOU'VE PAID FOR. A trade association membership or offline advertising campaign often includes a link from the publisher's site to yours. Sometimes this doesn't make it to the webmaster's to-do list, so follow up if you're not getting the full benefit of the investment you've made. |
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