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| "5 Top Tips For Attracting Targeted Traffic" |
By:
Henry |
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One of the most common needs of online business owners istraffic. Without traffic, your web site barely exists, andis unlikely to make any profit whatsoever. With traffic,you stand a much greater chance of success - but not justany traffic. As the owner of a network of web sites receiving well overa million hits a month, in this article I give you my fivetop tips for increasing targeted traffic to your web site.Newbies on the web frequently make the mistake of justwanting traffic, and join any and every program offeringjust that - "thousands of hits to your web site", with thevast majority of them completely worthless. When their websites fail to make any money, many of them give up on theweb as a money-making myth.For those that do persist, and try to learn from theirexperience, they realize it's not just any traffic theyneed - it's targeted traffic. That means web site visitorswho actually want to visit (rather than those who are'forced' to visit via some traffic exchange program), andso are actually interested in what you have to offer.This type of traffic is far more profitable to you - yourvisitors are far more likely to purchase from you, simplybecause you have what they want.But how can you attract targeted traffic?Here are my five top tips:1. An Affiliate ProgramThis works by giving those who promote your products acommission if they make a sale. Over time you can build upan army of people who are busy promoting your web sites foryou. My own affiliates account for well over half of all mysales, and to do that, by definition they have to bepushing a lot of traffic my way.You can begin to see what my traffic and sales levels mightlook like without an affiliate program.For beginners who are selling digital products such asebooks or software, the easiest and cheapest way to startyour own affiliate program is through ClickBank. That's howI started and I still use them today.2. Add ContentProviding quality content on your web site is an excellentway to permanently increase traffic to your web site. Search engines like Google appear to favor web sites with aclear navigation structure that provide quality contentwithin a certain genre - that means not adding anything youcan think of to your web site, but focus on a particularniche, and provide content broadly in line with that.You don't even have to create it all yourself. For example,look in article directories on the web for free reprintarticles you can use, such as http://IdeaMarketers.com. 3. Create ContentJust as you are looking for content you can quickly add toyour web site, so are thousands of other publishers. Bycreating content yourself, you can not only put it up onyour own web site, but also provide it to others for theiruse with a small resource box at the end of the articlewith a link to your web site. In so doing, you can have literally hundreds of web sitesall linking to yours. This provides a consistent stream oftargeted traffic from readers of the article who want tofollow through to your web site, and also from searchengines like Google, where your ranking will broadlyincrease in line with the number of web sites linking toyou.Hundreds of ezine publishers are also on the look out forquality content that they can publish, on a wide range oftopics - if a publisher with a large mailing list choosesto publish your article, this can lead to a surge in bothtraffic and sales on your web site when their ezine ispublished. Many ezines are published online too, providinganother permanent link and source of high quality trafficto your web site.There are various courses and ebooks available online thatcan teach you how to effectively distribute your articlesand get them published - there's also a free e-courseavailable at http:/ akanomi.com/publish-articles.php thattells you nearly everything you need to know. 4. Publish An EzineOne of the most effective ways to build a loyal base ofrepeat visitors for your web site is your own mailing list,whether it's an ezine that publishes regularly, or amailing list who you occasionally mail to.By publishing quality information in your emails, youincrease your credibility, build trust with yoursubscribers, and encourage repeated visits to your website. 5. Pay Per Click EnginesWhen you use pay-per-click engines, you are effectivelypaying to have a high ranking position for certainkeywords, on certain search engines. If you choose yourkeywords carefully, the traffic is highly targeted - thetrick is to ensure you are not paying more per click thaneach visitor is worth.To do this effectively requires some careful tracking ofthe visitors that arrive at your site from your keywordplacements, but done correctly, the end result is netprofit for you.The main pay-per-click engines are Google Adwords andOverture - with Google, your ads are displayed withinminutes; with Overture, it can take a few hours to a fewdays to have your ads approved and displayed.I personally use all of the above methods to attracttargeted traffic to my web site - of course, that's not theend of the road in terms of web site profitability. Youthen need to ensure that a proportion of this targetedtraffic converts into paying customers. Once you'vemastered this too, you are well on your way to onlinesuccess. About the Author Steve Shaw creates software and systems for effectivee-marketing. His software at http://popupmaster.com allowsyou to add unblockable popups to your web site quickly andeasily, specifically designed to sign up subscribers toyour mailing list, and fast. |
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